Artificial Intelligence in Marketing by Naresh K. Malhotra

Explore the intersection of AI and marketing strategy with this authoritative guide by Naresh K. Malhotra. This essential resource examines how artificial intelligence transforms customer insights, personalization, and decision-making across marketing disciplines. Ideal for marketing professionals, researchers, and business leaders seeking to understand AI applications in real-world contexts. Gain practical frameworks for implementing AI-driven approaches while navigating ethical considerations and competitive advantages in the modern marketing landscape.